The British television industry is enjoying global success as exports of its products have increased by as much as 5%, seeing the entertainment industry significantly contributing to the British economy.
It would appear that high-end dramas drove the demand for British products with television such as ‘Atlantis’, ‘The Musketeers’ and ‘Mr. Selfridge’ leading the way. These findings came from a survey by the Producers Alliance for Cinema and Television (Pact), which represents independent television producers, and has shown that there has been a rise in global takings from £1.22 billion in 2012 to £1.28 billion.
The biggest increase for demand has come from China where shows like the BBC hit ‘Sherlock’ have been absolutely lapped up and an increase of 40% is what has arisen from such shows popularity taking the total income from the country up to £17 million. It is however, the United States that remains the biggest market for British television, which also saw an increase of 10%, taking the total up £523 million.
Finished television products were the UK’s largest source of revenue from this industry with completed programming bringing in around £644 million to the country. John McVay of Pact said of these results that British television products “remain amongst the most highly regarded and sought after globally” and were “the envy of the world”.
It was digital rights to subscription services that really pushed British programming forward as they saw a 72% increase from £29m to £49m although there were some markets that saw a drop in sales such as Australasia, which still remains the second biggest market for British television exports behind the US, which say a fall of 10% to £95 million. Spain had the largest drop of 17% from £19 million worth of entertainment to £16 million.
According to BBC Worldwide’s Paul Dempsey:
“We’re not always the best at celebrating our successes in this country. This survey is a timely reminder that viewers in Shanghai or Seattle are just as likely to be talking about great British shows… as commentators here are to be talking about the latest US TV blockbuster.”
British production companies will be hoping to further build on the successes they’ve had as series more series of heavy hitters like ‘The Musketeers’ and ‘Sherlock’ have been commissioned.
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